We’re not an agency
It would be easy to just lump us into the “Agency” category. But given the way many agencies seem to treat their clients these days, we’re not big fans of the A-word. But if you’d like, you can call us an Agency-Like Entity. That acronyms to ALE. And we are big fans of that.
We’re a little bit unusual
More than half of our people have worked on both the client side and the agency side. We believe that unless you’ve walked in the client’s shoes, you really don’t have a balanced view of business strategy, marketing strategy and creative strategy. Or productive agency/client relationships.
We think a lot like you
OK, call us crazy, but we believe we’re in the service business. You pay us and you expect a solid return on your investment. You don’t expect self-centered arrogance, creative preciousness and a lot of mystery hours on timesheets. (We know. It’s a radical concept.)
We don’t want to sell you fancy ads just because, “that would be really cool!”
Instead, we’d like to have in-depth conversations about your business, your brand and your marketing strategy. Before we dazzle you with creative tactics. Because frankly, it’s all about helping you slap the slobber out of your competition, right? Figuratively speaking, of course.
Thank you for 15 amazing years — the journey continues at WEST.
After 15 incredible years of creativity and collaboration, Crabb Radermacher is closing its doors. We are profoundly grateful for the partnerships, trust and moments shared along the way. But this is not goodbye—it’s a new beginning.